Kailas ElmerProduct Design & UX
I make complex things simple.
The Work
Senior product designer. Twelve+ years bringing clarity to complex systems, end to end, for the likes of BP and Ford. Working with applied AI since 2015, and I write about it. Open to senior product and content roles, remote or hybrid.
Research-led mobile booking redesign for Azzurri Group (240-plus UK restaurants): found where customers dropped out and reworked the journey around their priorities. (2026)
Enterprise design systems, content and accessibility for a BP document platform used by 67,000 people. Full case study available on request. (2024)
Losing business to the FT and WSJ, the respected publisher’s surveys revealed that poor customer service impacted retention and repeat business. (2019)
Working with the innovation team at VMLY&R/WPP and Ford we were tasked with using rapid innovation techniques to uncover how Ford could increase the desirability of its fleet business services. (2019)
Unlike the hundreds of other shopping platforms that show thousands of filterable products CN could differentiate itself in the market by using the expertise of its editorial staff. (2015)
Key Activities
From big projects to small, from idealistic start-ups to blue-chip behemoths the key practices and processes apply.
UR / UX
User Research &
Experience
User interviews / Surveys
Journey mapping
Archetype validation
Information Architecture
Wireframe flows
PD
Product
Design
Stakeholder workshops
Content mapping
Competitor analysis
Feature architecture
Prototype design
SD
Service
Design
Business process mapping
Role definition
End-to-end service design
Incentive + feedback strategy
Reporting & Dashboards
Ready to Collaborate?
Let’s discuss how we can bring your product ideas to fruition.
Knowing context and people
Framing insights along strategic paths
Prototyping and framing solutions – and validating them with real people
From pilot to launch and beyond
What People Say
Testimonials from industry colleagues
A joy to work with, really knows his stuff and is incredible in applying it throughout whatever project is needed. From strategy, conceptualizing to realization – Kailas does it all.
Jordan Waid (Creative, Strategy & Innovation Leader, Academy Award Winner)
I first worked with Kailas on an ambitious project for a global financial organisation – working to develop an entirely new way of creating sourcing and distributing content across the world, with a twinkle in his eye and method to the madness he took a series of random post its, ambitions and flipboard charts and turned it all into a living breathing platform.
Let’s Build Something Great Together
Reach out and let’s talk about how we can deliver your vision with exceptional product design and user experience .
Why typewriters? There’s something about working on a clockwork-like physical machine that resonates. When something doesn’t work you having to trace the routes of what is and isn’t working to find the point that needs attention. In that respect it’s a lot like product design!
